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Privacy Policy

Last Updated: September 17, 2026


Overview

Not Just Toyz LLC ("Not Just Toyz," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit notjusttoyz.com, create an account, place an order, communicate with us, participate in our rewards program, submit reviews, interact with our marketing, or otherwise use our services.

This policy also applies, where applicable, to information we receive when a Not Just Toyz purchase is initiated or completed through an authorized third-party shopping or checkout experience.

By using our website or services, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for a particular activity, we will request that consent separately.


Information We Collect

Depending on how you interact with Not Just Toyz, we may collect the following categories of personal information:

Contact & Account Information

  • Name;
  • Email address;
  • Telephone or mobile number;
  • Billing and shipping addresses;
  • Account login and account-related information; and
  • Other information you choose to provide in your customer account.

Order & Transaction Information

  • Products purchased or pre-ordered;
  • Order numbers and transaction history;
  • Billing and shipping information;
  • Payment method and payment-status information;
  • Discount, coupon, rewards, or referral information; and
  • Returns, refunds, shipping claims, and customer-service history.

Payment-card and other payment information may be processed by payment providers on our behalf. Depending on the payment method used, Not Just Toyz may not directly receive or store complete payment-card information.

Rewards & Review Information

  • NJT Loot account and points activity;
  • Birthday information if voluntarily provided for a birthday reward;
  • Referral activity;
  • Product reviews and ratings;
  • Photos or videos voluntarily submitted with reviews; and
  • Other content you voluntarily submit through rewards or review features.

Communications

  • Emails, messages, customer-service inquiries, and other communications you send to us;
  • Order notes or comments;
  • Return and shipping-claim information; and
  • Information submitted through website forms.

Device & Usage Information

When you use our website, certain information may be collected automatically, including:

  • IP address;
  • Browser and device type;
  • Operating system;
  • Pages viewed and links clicked;
  • Referring and exit pages;
  • Date and time of visits;
  • Shopping-cart and checkout activity;
  • Approximate location derived from an IP address;
  • Advertising or device identifiers; and
  • Other information collected through cookies, pixels, tags, and similar technologies.

How We Collect Information

We may collect personal information from:

  • You directly, such as when you create an account, place an order, join NJT Loot, submit a review, contact us, or subscribe to marketing;
  • Your browser or device, through cookies, pixels, tags, server logs, and similar technologies;
  • Payment, shipping, fraud-prevention, and fulfillment providers involved in processing or delivering your order;
  • Rewards, review, email, SMS, analytics, and advertising providers that support our business;
  • Authorized third-party shopping or checkout services when you purchase Not Just Toyz merchandise through those services; and
  • Other sources where permitted by applicable law.

How We Use Information

We may use personal information to:

  • Operate and maintain our website and business;
  • Create and manage customer accounts;
  • Process, verify, fulfill, and deliver orders and pre-orders;
  • Process payments, refunds, returns, and shipping claims;
  • Provide order confirmations, tracking information, account notices, and other service communications;
  • Provide customer support and respond to inquiries;
  • Operate the NJT Loot rewards and referral programs;
  • Collect and display eligible reviews and user-submitted content;
  • Detect, investigate, and prevent fraud, unauthorized transactions, abuse, and other security threats;
  • Maintain and improve our website, products, services, and customer experience;
  • Understand website traffic and shopping behavior;
  • Measure advertising and marketing performance;
  • Personalize marketing and advertising where permitted;
  • Send marketing communications when you have subscribed or where otherwise permitted by law;
  • Comply with legal, tax, accounting, regulatory, and contractual requirements; and
  • Establish, exercise, or defend legal claims.

Orders & Payments

When you place an order, we use your personal information to process payment, verify the transaction, fulfill the order, communicate with you, provide shipping information, detect fraud, and provide customer service.

Payment transactions may be handled by third-party payment processors and digital-wallet providers. Those providers may collect and process payment information according to their own privacy policies and terms.

We may also provide information necessary to shipping carriers, fulfillment providers, fraud-prevention services, and other service providers involved in completing your transaction.


Email & SMS Marketing

Email

If you subscribe to marketing emails, we may use your email address and information about your interactions with our website and messages to send product news, offers, cart reminders, and other promotional communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message. You may continue to receive non-marketing messages relating to your account, orders, transactions, or customer-service requests.

SMS

If you voluntarily opt in to SMS messaging, we may use your mobile number to send recurring automated marketing and informational text messages, including promotions, product updates, and cart reminders.

  • Consent to receive marketing texts is not a condition of purchase.
  • Message frequency may vary.
  • Message and data rates may apply.
  • Reply STOP to unsubscribe from marketing text messages.
  • Reply HELP for assistance or contact cs@notjusttoyz.com.

Rewards, Reviews & Referrals

If you participate in NJT Loot, we may process information necessary to administer your rewards account, calculate and redeem points, provide birthday rewards, track referral activity, prevent program abuse, and provide other program benefits.

If you submit a review, rating, photograph, video, username, or other content intended for publication, that content may become publicly visible on our website or through services used to display reviews. Please do not include information in a public review that you do not want others to see.

For additional program information, see our NJT Loot Rewards page.


Cookies & Similar Technologies

Not Just Toyz and service providers acting on our behalf may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

  • Keep the website and shopping cart functioning;
  • Remember account or website preferences;
  • Maintain sessions and checkout functionality;
  • Protect against fraud and abuse;
  • Measure website traffic and performance;
  • Understand how visitors use our website;
  • Measure marketing and advertising effectiveness; and
  • Provide or measure personalized advertising where permitted.

Some cookies are necessary for the operation of the website. Other cookies may be optional depending on applicable law and your privacy choices.

You may be able to manage certain cookie choices through our Cookie Preferences tools and through your browser settings. Blocking certain cookies may affect website functionality.


Advertising & Measurement

We use advertising and analytics technologies to understand how customers find and use our website, measure advertising effectiveness, and promote Not Just Toyz products.

Where permitted, first-party customer information such as an email address, telephone number, name, or address may be processed for advertising measurement or audience services. For certain advertising services, identifiers may be transformed or hashed before they are transmitted to an advertising provider.

For example, we may use services such as Google Ads Enhanced Conversions or Customer Match to improve conversion measurement, advertising attribution, and eligible advertising audiences.

Advertising and analytics providers may also collect information through cookies, pixels, tags, or similar technologies regarding your browser, device, website activity, and interactions with advertisements.

Depending on applicable privacy law, certain advertising activities may be considered a “sale” or “sharing” of personal information even when no money is exchanged for the information. You may have the right to opt out as described below.


How We Disclose Information

We may disclose personal information to categories of recipients including:

  • Ecommerce and technology providers that host or support our website and store;
  • Payment processors and financial-service providers that process transactions;
  • Shipping and logistics providers that deliver orders;
  • Fraud-prevention and security providers that help protect transactions and accounts;
  • Email and SMS providers that deliver communications;
  • Rewards, referral, and review providers that support customer-engagement programs;
  • Analytics and advertising providers that help us understand website usage, measure marketing, and provide advertising;
  • Professional advisers, such as accountants, attorneys, insurers, and other advisers where reasonably necessary;
  • Government agencies, courts, regulators, or law-enforcement authorities where disclosure is required or permitted by law; and
  • A buyer, successor, or other party involved in a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.

Service providers may process personal information on our behalf as necessary to provide their services.


Sale & Sharing of Personal Information

Not Just Toyz does not sell personal information in exchange for money.

However, some state privacy laws define terms such as “sale” and “sharing” broadly. For example, the use of certain advertising cookies, pixels, identifiers, or audience technologies may be considered the sale or sharing of personal information for targeted or cross-context behavioral advertising.

Where applicable, you may opt out of those activities by visiting our Do Not Sell or Share My Personal Information page, adjusting available cookie preferences, or using a legally recognized browser-based opt-out signal such as Global Privacy Control.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising.


Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights regarding your personal information, which may include the right to:

  • Request confirmation of whether we process your personal information;
  • Request access to personal information we maintain about you;
  • Request correction of inaccurate personal information;
  • Request deletion of certain personal information;
  • Obtain a portable copy of certain personal information;
  • Opt out of the sale or sharing of personal information;
  • Opt out of certain targeted advertising or profiling activities;
  • Withdraw consent where processing is based on consent;
  • Appeal certain decisions relating to a privacy request where applicable; and
  • Exercise applicable privacy rights without unlawful discrimination or retaliation.

These rights are not absolute. Applicable law may permit or require us to retain or continue processing certain information, including information needed to complete transactions, prevent fraud, comply with tax or accounting requirements, resolve disputes, or establish legal claims.

Submitting a Privacy Request

To submit a privacy request, contact:

Email: cs@notjusttoyz.com
Phone: (866) 941-8882

For requests to opt out of sale or sharing, you may also use our Do Not Sell or Share My Personal Information page.

We may need to verify your identity before completing certain privacy requests. We will only request information reasonably necessary to verify the request. Authorized agents may submit requests where permitted by applicable law, subject to applicable verification requirements.


Global Privacy Control

Where required by applicable law, Not Just Toyz recognizes qualifying Global Privacy Control (GPC) signals as requests to opt out of the sale or sharing of personal information associated with the browser or device sending the signal.

Because GPC generally operates at the browser or device level, you may need to enable it separately on each browser or device you use.

If you are logged into an account when an applicable opt-out signal is received, additional treatment may be available depending on our technical capabilities and applicable law.


Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and to meet legitimate business, legal, tax, accounting, fraud-prevention, security, and dispute-resolution requirements.

Retention periods vary depending on the type of information and the reason it is maintained. For example, transaction records may be retained longer than marketing-preference information because of tax, accounting, warranty, fraud-prevention, or legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable requirements.


Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Transactions transmitted through our website use security technologies intended to protect information while in transit. We also rely on reputable ecommerce, payment, and technology providers to maintain safeguards for systems they operate.

No website, online service, or method of electronic storage or transmission can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should contact us promptly if you believe your account has been compromised.


International Processing

Not Just Toyz and the service providers we use may process or store personal information in the United States and in other countries where those service providers maintain operations or infrastructure.

Privacy and data-protection laws may differ between jurisdictions. Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.


Children's Privacy

Our website and ecommerce services are intended for use by adults and are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13.

If you believe a child under 13 has provided personal information to us without appropriate authorization, please contact us at cs@notjusttoyz.com so that we can review the matter.


Third-Party Services & Links

Our website may contain links to third-party websites, platforms, payment services, social networks, or other services. Those third parties maintain their own privacy practices and policies.

This Privacy Policy does not govern the privacy practices of third parties when they independently collect or process information. We encourage you to review the applicable third party's privacy policy.


Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, privacy practices, or applicable law.

The current version will be posted on this page with an updated Last Updated date. If required by applicable law, we may provide additional notice of material changes.


Contact Us

Questions about this Privacy Policy or our privacy practices may be directed to:

Not Just Toyz LLC
Email: cs@notjusttoyz.com
Phone: (866) 941-8882